PCS Mobile Localization Services
According to a recent Statista report, as of January 2018. there were 3.7 billion unique mobile internet users in the world. Another Statista report lists countries with the highest web traffic for mobile devices. The top 5 such countries are Kenya, Nigeria, India, Singapore, and Ghana.
There are one or more popular local languages in each of these countries. In the case of India, there are several local languages. Taken together, these statistics show an unmistakable trend: an increasingly large number of mobile phone users have a mother tongue other than English.
Are you launching a mobile app for your business and targeting a global customer base? These statistics should be really important to you. Your app needs to cater to an increasing number of non-English-speaking people.
Mobile app localization is the answer.
Tips for successful localization
Research and understand the international mobile market and consider the variations in available mobile platforms, platform versions used, available bandwidth, carrier restrictions, etc. in addition to the changes required by language and culture.
With correct tools such as translation databases that build a bank of translation assets (common phrases, sentences, paragraphs) you can greatly diminish the time and increase the quality of translation.
When designing the graphics keep localization in mind. Consider that colors and icons can have significantly different meaning in different cultures. Be particularly sensitive to colorful icons that could be associated with cultural, religious, and political meanings in each of your target markets.
Localization of an app goes beyond just the app. Consider that you have to localize the marketing for the app—the app description, the app website, the social marketing of the app, even the legal considerations surrounding the app.
So whenever you’re planning to go for Mobile localization, Contact us, We will make sure that they won’t get affected by localized versions and that they’ll be reflected as per your build language only.