PCS Website localization Services
It probably won’t surprise you to learn that English is the most common language on the web. However, it’s far from the only one. In fact, nearly half of all internet users have another native language aside from English. This means many websites are needlessly excluding a significant portion of their audiences.
To avoid losing out on potential conversions and revenue, make the smart move to localize your site by translating it into one or more other languages. While this might seem difficult, or even impossible if you aren’t multilingual, you don’t need to worry. Today, it’s easier than ever to translate and localize a website.
An Introduction to Website Localization
Considering the facts above, it’s no wonder many people are attempting to make the internet less English-centric. This is usually done through a process known as localization, which is often shortened to ‘l10n.’ That term may sound strange, but it was coined because there are 10 letters between the “l” and “n” in “localization.”
We should also mention that this strategy is sometimes confused with a process called internationalization, or ‘i18n’ (for the same reason as above). Where localization aims to adapt an existing product to suit another culture, internationalization is the process of making that product easy to localize in the first place.
The Benefits of Localizing Your Site
The fact is that proper localization benefits everyone. Not only does it help make the internet a more open and welcoming place, but it offers advantages to you and your site as well. Before we get into the practical details, therefore, let’s look at why you should bother localizing your site in the first place.
Target a larger audience. Localization opens your site up to people who would otherwise not be able to use it.
Improve SEO and create localized SEO campaigns. You can create a unique URL for each localized version of your site, for instance, which can boost their rankings.
Increase your conversions. Users are more likely to convert if your site is in a language they’re fluent in.
Make your site more accessible. You’ll make it much easier for those who have a limited-to-no understanding of your site’s primary language to read and absorb your content.
Request quote of a Multilingual version of your Existing Website now! Email us [email protected] Or Call us +919892585271